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Celebrations line backed by a 360 marketing campaign including a five-page wedding-style celebration feature in FASHION magazine

MARKHAM, IN, May 15, 2023 /CNW/ – Reinforcing its commitment to creating memorable moments for pets and devoted pet lovers, Pet Valu, the leading specialty retailer of pet food and pet-related supplies, is expanding and renewing its popular Bailey & Bella® line. Celebrations. Today Pet Valu introduced their new “I Do Too” Collection, a larger and revitalized birthday collection and new Gotcha day accessories and toys.

“Dedicated pet lovers throughout Canada are incorporating their pets into an increasing number of important life milestones, from weddings to birthdays,” says Idan Driman, Pet Valu’s vice president of marketing. “We are very excited to launch an expansion of our Bailey & Bella Celebrations line. to help provide fun, light-hearted ways for pets to join in the celebration. With new and refreshed products ranging from pet dresses and tuxedos to simpler bandanas and toys, pets can now participate at their own level of comfort.”

The new Bailey & Bella® Wedding Collection features a pink floral dress and black tuxedo with matching collars and leashes so pets can join the ceremony or photos as a ring bearer or flower girl. For pets who want a smaller role, there are wedding-themed bandanas and toys. The Bailey & Bella® Birthday Collection includes comfortable and trendy tops and tanks, as well as plush birthday-themed accessories and toys. There is also a matching cat birthday collection. Since many pet lovers don’t know their pets’ birthdays, Pet Valu has introduced a new Bailey & Bella® Gotcha Day accessory and four new Gotcha Day toys.

The expanded Celebrations line is supported by a 360 marketing campaign. The campaign includes a five-page feature in FASHION magazine’s summer print issue, as well as a premium digital page at The feature shows devoted pet lovers with their pets dressed in clothing and accessories from the Bailey & Bella® “I Do Too” Collection. The images have been repurposed into assets that will be shared on FASHION’s social channels, Hello!, Toronto Life and Wedding Bells. Additionally, Pet Valu Animal Care experts will share tips on integrating pets into weddings on paid segments on national and regional television talk shows, including BT Canada, The Morning Show, CTV Morning Live and more. Pet Valu will also be promoting the Celebrations Collection through its social channels, website and digital brochure.

The Celebrations line is available in the Pet Valu family of stores throughout Canada including Pet Valu, Bosley’s, Paulmac’s, Total Pet and Tiso and at

About the value of pets

The value of the pet is Canada leading retailer of pet food and pet-related supplies with more than 700 corporate-owned and franchised locations nationwide. For more than 40 years, Pet Valu has earned the trust and loyalty of pet owners by offering expert customer service, a premium product offering and attractive in-store services. Pet Valu Neighborhood Stores offer more than 7,000 products at competitive prices, including a wide variety of premium, super premium, holistic and award-winning proprietary brands. For more information, visit:

SOURCE Pet Valu Canada Inc.

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